Scary Mommy joins menopause-themed live tour as media partner

Scary Mommy has been named the official media partner for Are You There God? It’s Me, Menopause: LIVE!, a five-city tour starting Sept. 18 in Chicago and rolling through Boston, New York, Los Angeles and San Francisco. The tour pairs live comedy, cocktails and conversation with the launch momentum around Heather J. Robertson’s debut novel and World Menopause Month.

Why it matters: - The partnership gives a menopause-focused live tour access to Scary Mommy’s audience of millennial moms and women looking for candid conversation about midlife. - The tour is built as both a cultural event and a promotional engine for Heather J. Robertson’s debut novel, which is set to publish Oct. 6, 2026. - The format aims to make menopause more visible in public conversation, while creating a live community experience around a topic often kept private.

What happened: - Scary Mommy was named the Official Media Partner of Are You There God? It’s Me, Menopause: LIVE!. - The five-city national tour launches Sept. 18 in Chicago. - The tour will also stop in Boston, New York City, Los Angeles and San Francisco. - The tour is presented by Menopause Rocks and powered by Monarch, with support from plusOne and other partners. - Scary Mommy will support the tour through editorial storytelling, social amplification and event engagement. - Auletta will join the tour as a featured guest.

The details: - Each stop is designed as a live cultural experience that mixes comedy, frank conversation and a night out for women. - Robertson will appear in each city with featured guests and comedians. - The events will include live storytelling, cocktails, conversation, community and useful swag. - Featured comedians include Kristen Toomey in Chicago, Bethany Van Delft in Boston and Alyce Chan in New York. - Additional guests and market-specific programming will be announced. - Tickets are available at the tour website and through Eventbrite listings in all five cities. - A limited Early Bird BOGO offer is available to the first 100 friends in each city, while supplies last. - The book, published by Empress Editions, is a debut novel described as a story about midlife, reinvention and female friendship. - Publishers Weekly named the novel an Editor’s Pick and praised its humor, insight and reframing of menopause as renewal. - Scary Mommy says it reaches 7.5 million unique visitors, 21.7 million global social followers, 1.7 billion total social impressions and 250,000 newsletter subscribers. - Scary Mommy is part of BDG Media. - Heather J. Robertson is the fiction pen name of Dr. Heather Bartos, a physician and women’s health advocate. - Empress Editions is an independent publisher focused on books by and for midlife women.

Between the lines: - The tour blends entertainment and advocacy, using comedy and live events to make a sensitive health topic feel social and accessible. - The media partnership signals a broader effort to reach women through lifestyle and parenting media, not just health-specific channels. - Empress Editions is positioning the tour as a model for how authors, media, sponsors and booksellers can build cultural visibility together. - The quoted organizer framed the project as a way to create visibility for debut authors and skip traditional gatekeeping.

What's next: - The tour begins Sept. 18 in Chicago and continues through the remaining four cities. - More guests and city-specific programming will be announced. - The book will publish Oct. 6, 2026. - Tickets and promotional offers remain available ahead of the first stops.

The bottom line: - Scary Mommy is helping turn a menopause-themed book launch into a multi-city live event with media reach, cultural positioning and a built-in audience for the conversation.