Hawaiian Bros lands on WE tv with growth story and franchise push

Hawaiian Bros will be featured on Life+Leisure on WE tv on Sept. 25, 2026, giving viewers a look at the fast-casual chain’s Hawaiian plate lunch menu, culture and expansion plan. CEO Scott Ford says the brand is using a fresh-food operating model and franchise partnerships to enter new markets while staying rooted in the Aloha Spirit.

Why it matters: - Hawaiian Bros is trying to scale a distinctive fast-casual brand without losing the culture that defines it. - The feature gives the company national exposure at a moment when it is pushing into new cities and recruiting franchise partners. - The chain is positioning freshness, hospitality and community impact as part of its competitive edge.

What happened: - Hawaiian Bros will be featured on Life+Leisure, hosted by Bill and Giuliana Rancic, on WE tv on Sept. 25, 2026 at 8:30 AM EST. - The segment spotlights Hawaiian Bros CEO Scott Ford and the company’s food, culture and growth story. - The show is airing from Chicago coverage announced on Sept. 23, 2026.

The details: - Hawaiian Bros was founded in 2018 by two brothers with a passion for Hawaiian food and island vibes. - The brand serves Hawaiian plate lunches, a meal tradition with roots dating back to the 1800s on Hawaii’s pineapple and sugar plantations. - Hawaiian Bros says its restaurants operate without freezers, fryers or microwaves. - Food is prepared fresh each day and served in generous portions. - The menu includes Huli Huli Chicken and other Hawaiian plate lunch favorites. - The brand is built around the Aloha Spirit and core values of mutual respect, harmony, integrity, gratitude, innovation and fun. - Hawaiian Bros says it supports local organizations and hires within the communities it serves. - The company aims to make each new restaurant a positive addition to its neighborhood.

Between the lines: - Hawaiian Bros is selling more than menu items; it is packaging a cultural story that can travel across markets. - The no-freezer, no-fryer, no-microwave message reinforces a fresh-food promise that helps separate the brand from many fast-casual competitors. - Bill and Giuliana Rancic said the brand’s hospitality and energy make people feel welcome, underscoring the lifestyle angle of the TV feature. - The franchise strategy suggests Hawaiian Bros wants growth partners who can protect both performance and brand identity. - The emphasis on community hiring and local giving is designed to make expansion feel additive, not extractive.

What’s next: - Hawaiian Bros will keep expanding selectively through franchise partnerships with operators who share its focus on people and performance. - The company plans to introduce Hawaiian plate lunch to more communities across the country. - Hawaiian Bros also plans to keep building a culture centered on kindness and gratitude as it enters new markets. - Viewers can watch the full segment on WE tv on Sept. 25, 2026 at 8:30 AM EST.

The bottom line: - Hawaiian Bros is using television, culture and a disciplined franchise model to turn an island-inspired concept into a national growth brand. - More information is available at Hawaiian Bros and Life+Leisure.